VenView Events Vendor Intelligence for Events
Launch App

How It Works

From POS Data to True Event Profit — in Three Steps.

VenView connects your Square sales, captures your real event costs, and produces a profit number you can actually trust. Here's exactly how it works.

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Setup takes minutes. Results are immediate.

Why Event Profit Is So Hard to See Clearly

Most event vendors know their sales number. Square, Clover, or your POS gives you that. But sales isn't profit — and the gap between the two is where most vendors lose money without realizing it.

Square fees reduce every transaction. Refunds and discounts eat into totals. Booth fees, permit costs, labor, ingredients, and mileage each take their share — and none of those are in your POS report. Reconciling all of it manually in a spreadsheet is slow, error-prone, and nobody has time for it between events.

VenView was built to close that gap automatically. Here's how.

Step 1: Connect Your Square Account

Secure OAuth Authorization

Click "Connect Square" and authorize VenView through Square's official login flow. Your password never touches VenView — Square handles authentication directly.

One-Time Setup

Connect once and your Square account stays linked. Every future event pulls from the same connection — no re-authorization needed.

All Your Locations

If you run multiple Square locations — different trucks, markets, or setups — VenView imports them all so you can map each event to the right location.

Step 2: Create an Event and Pull Your Sales

Create Your Event

Name the event, enter the date, choose your Square location, and set the event type. VenView stores each event as a separate record so your history is always clean and searchable.

Sync Square Sales Data

With one click, VenView pulls your sales data from Square for that event's date and location — gross sales, net sales, refunds, discounts, tips, gift card sales, and Square processing fees all imported automatically.

Enter Your Real Costs

Add the costs Square will never know: booth fee, labor and staff pay, food and supply costs, permits, health department fees, mileage, and any custom expenses specific to that event.

Everything in One Place

Revenue from Square plus your real costs all live in one event record. No spreadsheet juggling. No switching between apps. VenView holds the full picture.

Step 3: See Your True Event Profit

Net Profit

Revenue minus every tracked cost — Square fees included — gives you a clean net profit number for the event.

Profit Margin %

Know what percentage of your sales you actually kept so you can benchmark and improve over time.

Cost Breakdown

See exactly where your revenue went — Square fees, labor, booth costs, supplies — line by line, no guesswork.

Event History

Every event is saved permanently so you can look back, compare, and find patterns in your profitability.

Multi-Event Comparison

Rank events by profit or margin to identify your best performers and decide where to focus your energy.

Instant — No Math Required

VenView does the calculation the moment your data is entered. You just read the result.

Simple Enough to Use After Every Event.

VenView Starter

The full feature set — free to begin, nothing locked away.

  • Square Sales Sync
  • Event Profit Summary
  • Expense & supply tracking
  • Labor cost entry
  • Inventory management & reorder alerts
  • Post-event reports & PDF export
  • Multi-event KPI dashboard
  • Performance scoring (coming soon)
Get Started Free

Ready to See What Your Events Actually Made?

Connect Square, add your costs, and get your first real event profit number in minutes.

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No spreadsheets. No guesswork. Just event profit intelligence.